About the District Manager Role:
The District Manager’s role is two-fold: (1) to ensure that Managers receive the training, motivation, and support necessary so that club operations and membership enrollment meets or exceeds set standards and targets; and (2) be the liaison between corporate and the clubs for all reporting, communications, and carrying out monthly initiatives. The DM always has their finger on the pulse of each club, sets high expectations of the Managers, and is quick to identify performance issues and implement corrective action. The District Manager ensure the Member Experience is of the highest level at all times.
Club Visit Expectations: In club 5 days per week, including randomly scheduled visits nights & weekends.
Office Days: First Tuesday per month, in respective office (Foxboro, Kent Valley)
Training Support Visit Expectations: Complete one BEST Visit per month with Senior Club Manager
Daily Responsibilities of the District Manager
Reporting & Analysis
- Review MTD reporting and Finance team reports (daily/weekly):
- KPI Report Card, Controllable P&Ls, Daily Club Stats, Team Member Stats, Weekly Labor Hours
- BI Reporting (MTD & Daily Dashboard)
- Monitor daily/weekly sales statistics and partner with Club Managers on action plans for underperforming sites.
- Review weekly payroll and ensure accurate completion of payroll documents.
- Follow payroll procedures to ensure accurate pay for all team members.
- Approve refunds and supply order requests.
- Monitor controllable expenses (payroll, janitorial supplies, inventory) with RDO and Managers to optimize results.
Staffing & Training
- Complete training for new Managers; provide ongoing development.
- Identify and pipeline high-potential team members for growth.
- Guide Managers in staff evaluation, action planning, hiring, and termination.
- Train staff when club performance is lacking.
- Ensure PFU training modules are completed by new hires within 30 days.
- Ensure Club Managers conduct 30/60/90-day and annual evaluations with staff.
- Conduct annual evaluations with Club Managers.
- Plan and place recruitment ads with Managers; ensure CareerPlug jobs are refreshed every 30 days.
- Maintain required certifications (CPR, AED, Tanning, etc.).
- Maintain Pro Trainings certification to conduct CPR training.
- Ensure new hires are CPR-certified within 2 weeks; track renewals.
- Ensure certification details/expirations are entered into HRIS/Payroll.
- Fill in for Managers when required.
- Review team and club performance; award monthly CORE recognition awards.
- Distribute Core Kudos in Woven for public recognition.
Operations
- Meet weekly with RD to review upcoming action plans.
- Complete one full formal visit per club per month.
- Conduct weekly BEST visits at all clubs (scheduled & unscheduled) with debrief to leadership.
- Hold monthly meetings with Club Managers to review action items, KPIs, and operational updates.
- Ensure call chain is followed during club openings/issues.
- Update administrative items during club or staffing transitions.
- Monitor Manager administrative functions for timeliness and accuracy.
- Partner with Club Managers to ensure Facilities is addressing equipment issues promptly; escalate as needed.
Sales
- Set and communicate sales objectives and goals with team.
- Assist in forecasting annual sales goals.
- Share and implement best sales practices.
- Evaluate sales performance; create action plans for underperforming clubs.
- Oversee daily, short-term, and long-term sales goals across the region to support company growth.
Qualifications
- Strong management and leadership experience.
- Ability to adapt to varied personality, management, and learning styles.
- Highly organized; able to prioritize multiple tasks.
- Strong interpersonal and communication skills.
- Take-charge mindset with “no task too small” attitude.
- Competitive spirit with drive to win.
- Proven self-starter, capable of exceeding goals.
- Effective team leader with ability to gain staff buy-in for promotions.
- Proficient in Microsoft Office tools.
Success Measures:
- Accuracy of daily/weekly/monthly/annual reporting.
- Timely completion of outstanding action items.
- Club performance based on established KPIs.
Competencies:
- Communicates openly and effectively.
- Builds strong relationships.
- Nurtures learning and growth.
- Drives continuous improvement.
- Champions CORE values.
Benefits of Joining Planet Fitness
- Monthly bonus incentives.
- Comprehensive health and welfare benefits.
- Vacation, sick time, and holiday pay.
- Free Black Card Membership.
- 401(k) Retirement Savings Plan.
- Employee perks and discounts.
- (Some benefits subject to eligibility and hours criteria.)
JOIN THE CLUB.
Enhancing people’s lives with an affordable, high-quality fitness experience requires a team of inspiring, motivated and fun-loving go-getters. As one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, Planet Fitness is just getting warmed up. We’re continuously seeking top talent to join us in cultivating the Judgement Free Zone® and shaping the future of our brand. With more than 2,000 locations in all 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia, there’s plenty of opportunity on our Planet and we are always looking for talented individuals to join our team!
Our member mission says it best: our product is a tool, a means to an end; not a brand name or a mold maker, but a tool that can be used by anyone. To use our product, members need to feel inspired and motivated. That’s where you come in. If you’re looking for a place where you can make a difference in a customer’s life, you’ve found it. Come to add your mojo to the Judgement Free Zone, but stay for the feeling that you’re making a difference on our Planet.
TO FIND YOUR PERFECT FIT, SEARCH FOR A CLUB OPPORTUNITY NEAR YOU.
Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.
